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Hot focus: new preferences for global soft packaging enterprises

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Hot focus: new preferences for global soft packaging enterprises

Release date:2017-07-12 Author: Click:

In order to study the development trend of soft packaging enterprises, the "soft packaging" magazine recently jointly Peregrine Market Research Department for the global packaging enterprises conducted a questionnaire survey. The survey focuses on these enterprises in 2017 goals and challenges, and from the sales trend, capital budget allocation, equipment and product procurement plan 3 dimensions to the industry to show the objective factors of industry development. From the survey results can be seen that in 2017 the soft packaging market ushered in new changes, enterprises keen sales and marketing channels expansion, sustainable development has become a consensus.

Tend to expand sales and marketing channels

The survey included 6821 firms with more active and qualified packages in the flexible packaging market, which lasted from February 1st to 17. The survey enterprises from the packaging industry chain related enterprises, of which about 1/3 (32%) of respondents said that packaging production is their main business, and 19% of the enterprises surveyed are packaging materials suppliers. At the same time, processing plants, end-users, brand owners, manufacturers accounted for 10% of the number of respondents, equipment suppliers accounted for at least 9%.

On the allocation of funds in 2016, the enterprises surveyed believe that they spend the most in packaging materials, accounting for about 39% of the overall fund; 24% of the cost of capital for the purchase of equipment and machinery; design, printing services accounted for 23%, other miscellaneous goods accounted for about 14%. At the same time, more than half of the respondents in the packaging materials indicated that the packaging materials they purchased were mainly used in soft packaging. Nearly 3/4 of respondents (73%) said they hope to enhance the company's total sales in 2017, the average expected growth of 14%; 20% of the respondents expected sales will not change significantly; the other 7% companies said, expected 2017 sales volume will be reduced.

At the same time, the study by the organizer according to the resource allocation planning survey of enterprises found that in 2017 the main investment enterprises overall resource survey in 5 categories: Sales and marketing, mechanical equipment, materials, creative design services and sustainable development. This is similar to the allocation of resources for enterprises in 2016. However, respondents believe that their 2017 allocation of resources will be more inclined to purchase equipment, as well as expansion of sales and marketing channels. So what exactly is the device that the interviewee might invest? According to the results of the survey, package, bag production equipment accounted for 32%, topped the list; flexographic printing machine and test equipment accounted for 28%; the blade and cutting machines accounted for 24%; the purchase of second-hand equipment accounted for 21%; coating and laminating machine, roll and roll handling equipment each accounted for 18%.

Sustainable development has become a consensus

In the survey of the development trend of the flexible packaging industry, sustainable development is the consensus among all the respondents. In this category, respondents shared the view that recycling capacity, environmental friendliness and biomaterials were the main trends in the development of the flexible packaging industry. In addition, the production of free-standing conference bags and transparent bags is another trend with a higher frequency of selection. Secondly, the running cycle time is short, digital printing and packaging lightweight.

The companies involved in the study also raised the challenges they face today. 54% of respondents believe that productivity is the biggest challenge facing currently find skilled workers; followed by the 53% options of the enterprise; the development of innovative packaging and maintenance of effective supply chain, the rising costs of raw materials and reduce packaging waste is recognized by the respondents note he challenges.

On the other hand, the survey focuses on the competitive advantages of the respondents themselves in the industry. Price advantage and product innovation are the most popular options for respondents. At the same time, supply chain management and product quality are other advantages of the selected enterprises. The study is designed to give companies a better understanding of the main drivers of their progress. The vast majority of respondents said that they have begun to upgrade equipment production capacity, and further improve the dialogue mechanism and sustainable development with customers.

At the same time, about 1/3 of respondents said that enterprises have started outsourcing business, the most common outsourcing business is the manufacture and processing of packaging. Because outsourcing can increase the flexibility of the production of enterprises, but also to meet the more needs of customers.


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