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Adjust the product strategy from panel manufacturers to see the development trend of the industry

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Adjust the product strategy from panel manufacturers to see the development trend of the industry

Release date:2017-07-12 Author: Click:

According to the Chilean Consulting Group (Sigmaintell) 2017 first quarter TV panel shipments, shipments of 59 million 600 thousand, compared to the same period last year fell 0.8%; shipping area of 31 million 800 thousand square meters, compared to the same period last year increased by 11.7%. LGD are ranked in the shipping area and the number of leading, Innolux increase of large-size panel shipments, SHARP's last season to maintain high, area shipments have increased.

Further analysis, the average TV panel size in the first quarter reached 44.2 inches, an increase of 0.8 inches compared with the previous quarter. In terms of size and structure, the world's 48 Inch segment accounted for 39.3%, up 2.9 percentage points from the previous quarter. Show in actively promoting the supply and demand sides, the large size of the global TV panel shipments sprint speed, under the double pressure of target and maintain profitability in brand manufacturers, the large size of the trend will continue into the second quarter.

Last year, the panel plant adjusted product strategy, this year is still continuing this trend. The number of shipments from the first quarter, LGD is still ranked first place in the world, the total shipments of 12 million 510 thousand, Innolux and BOE shipments were 9 million 440 thousand and 9 million 130 thousand, ranked second and third, Huaxing Power and Samsung in fourth and fifth by a short.

Both shipments and shipping area, the leading position in the global LGD TV panel market is quite stable, also actively sprint large size qunchuang shipments, 39.5 inch delivery in 3 months fell 31%, to increase 65 inch and 75 inch. Last season shipped an area of about 4 million 500 thousand square meters, ranked third. Samsung last season TV panels shipped about 5 million 700 thousand square meters, ranked second.

SHARP first quarter to maintain high capacity utilization, shipping area annual growth of 57%, Hon Hai Group in mainland China, Europe, Japan and other regions of the positive brand expansion and price promotion plans to pull the demand, but also for Foxconn OEM customer.

BOE storm NB panel, 8.5 generation TV panel capacity has been squeezed, shipments little growth. And BOE cut 32 inches, shipped to 1 million 800 thousand pieces per month, an increase of 43 inches and 55 inches, the TV panel shipped about 3 million 500 thousand square meters. Huaxing power capacity expansion, with 55 inch shipments increased, the first quarter shipments area reached 3 million 880 thousand square meters, more than the BOE, catching the auo.


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