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Brief analysis of five developing trends of packaging and printing industry in 2017

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Brief analysis of five developing trends of packaging and printing industry in 2017

Release date:2017-07-12 Author: Click:

With the increasing pressure on the industry, the majority of packaging printing enterprises are also facing the adjustment of industrial structure, transformation and upgrading and other issues. In 2017, packaging printing enterprises how to enhance the competitiveness of the packaging printing industry? It is important to see trends and define development goals and objectives! Only in this way, packaging and printing enterprises can find solutions and Countermeasures to avoid detours. Well, what are the trends in the packaging and printing industry in 2017?

1, personalized customization and short list will gradually increase market share

Because of the individual differences in demand, consumption habits, personalized packaging printing will increase, similar to fresh products, agricultural and sideline products such as the product itself has the required product freshness, transport distance, will produce a short single, more urgent. This new form is a new challenge to all aspects of printing, but it is also a new opportunity. In addition, the rapid development of digital printing technology has also played a catalytic role in this demand.

2, upgrade packaging function

By giving the variable information code on the packaging, using electronic tags, smart tags and the application of new materials and other means, can make the quality and safety supervision, logistics and traceability query; variable information code can make the package has a unique ID, and into the Internet of things, big data, network management; intelligent packaging that can make the information transparency, information related to the customers purchase, help enterprises to own and product publicity and promotion. As for the upgrading of packaging functions, many new technologies have been introduced, such as smart tags for real-time monitoring of perishable items.

3, the innovation of packaging design

Through the automatic, digital, intelligent and information technology of paper packaging processing, the improvement of packaging quality, the promotion of function and the optimization of cost can meet the needs of packaging. Many packaging and printing enterprises have set up their own design and research and development centers, increase the product structure, appearance and other design innovation ability input. However, we should see that Chinese enterprises still have a long way to go in terms of design innovation. We should strengthen exchanges with Japan, Korea, China, Taiwan and other places, and study their innovative mechanisms and design concepts.

4, the explosive growth of online shopping

Online shopping has promoted the development of logistics express service, which has brought huge business opportunities to corrugated boxes, express packaging bags and other industries, and has also put forward new requirements for recycling and reuse of packaging

In 2016, China's express business volume totaled 31 billion 350 million, ranking first in the world. It is understood that many corrugated box production enterprises have opened their own electricity supplier business through the network platform, but the overall recovery rate of packaging in China is less than 20%. The introduction of the State Postal Bureau "to promote the courier industry green packaging work plan", encourage enterprises to explore the simple packaging, two packaging, encourage enterprises to reuse plastic boxes, cartons and bags and other packaging containers. Some express enterprises have begun to test the water in this field, and packaging printing enterprises should also strengthen the awareness of environmental protection, pay attention to the repeated use of materials and recycling.

5, green, environmental protection and sustainable development become the trend.

In the course of packaging and printing, the waste materials discharged into the air, water and land have drawn more and more attention from the government, society and packaging printing practitioners. Pollution charges have been introduced in all parts of the country, and these standards and laws and regulations can help and guide the printing and packaging enterprises to take the road of sustainable development. Of course, this is both a huge challenge for packaging printing enterprises, but also for its transformation and upgrading to create new opportunities.


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